Steal the look
Upload any outfit photo and instantly shop matching clothing, shoes, and accessories from the Shop catalog — all curated to fit the same vibe
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TOP 5 MINIS
Steal the Look quickly became one of the top 5 minis on the Shop platform, reflecting strong user interest and repeat engagement
1,446
Steal The Look was run 1,446 times in its first month, showing strong demand for image-based fashion discovery
2,972
The mini contributed to a total of 2,972 users across four Shop Minis in one month, validating the overall concept and execution
18.6%
In its first month, the mini achieved an 18.6% conversion rate from inspiration to product interaction
Inspiration is everywhere — on social media, in the streets, and in everyday moments — but recreating a look is hard. Finding the right pieces across multiple categories takes time and often breaks the original style or mood.
Steal The Look lets users upload a photo of any outfit and automatically breaks it down into shoppable pieces. The mini analyzes the image, understands the overall aesthetic, and matches tops, bottoms, shoes, and accessories from Shop — all in one place.
Instead of browsing endlessly, users move straight from inspiration to action. Each recommended item can be added to the cart instantly, making Steal The Look a fast, visual bridge between style discovery and purchase.
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Core Functionality
Outfit Recognition from Any Image
Users upload an image featuring an outfit they like. The mini detects clothing items, colors, silhouettes, and overall style to understand the look as a whole — not just individual pieces.
Category-Based Product Matching
Matched products are grouped by category, including tops, bottoms, shoes, and accessories. This makes it easy to recreate the full outfit or mix and match pieces based on preference
Shoppable Results Inside Shop
Every suggested item comes directly from the Shop catalog and can be added to the cart in one tap. Users can explore alternatives, find best-value options, or try a new image to discover more looks
Steal The Look is designed for speed and clarity. Upload an image, wait a moment while the mini analyzes the outfit, and receive structured, easy-to-browse recommendations without unnecessary steps.
Users can revisit their past searches, allowing them to compare outfits, retry images, or continue shopping later. All searches remain personal and tied to the user’s session.
By turning images into structured shopping experiences, Steal The Look unlocks a new way to browse products in Shop — driven by style, context, and inspiration rather than keywords.
Try onThe product focuses on clarity and consistency across the entire flow. Every interaction supports a focused and predictable experience.
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